About the book:
This book reads the emergence of a unique art and culture in the Philippines during the colonial era from the optic of communications theory and the emerging theoretical discourse from information design. It views colonial exchange not primarily as an exchange of cultural goods, tangible or intangible, but as a negotiation forged by the communication between sender and receiver. In such a process, the cultural good is ineluctably transformed as it leaves the context of the sender and is transferred to the context of the receiver, who may be antipodes of each other—physically, psychologically, and culturally—as was the case of Filipinos and Europeans. Exchanges in the areas of space, the biota, the visual, literary, performative, culinary, and sartorial arts are traced.
Because emerging new cultural expressions involve communication, both sender and receiver interact in the creation of a new culture. Although there may be a power differential between the two, as in the case of colonized culture, unless sender and receiver interact, no communication occurs. Communication becomes a leveler because either side in the cultural dialogue can fail. But then again, failure is not catastrophic because either side has an opportunity to find something exotic, novel, and unexpected, or to create something completely new. These two meanings of “invention,” as discovering and creating, weave in and out in the discourse of this book.
Publisher: Ateneo de Manila University Press
Publication Date: 2017
Size: 230 x 155mm
About the author:
Rene Javellana SJ, is a cultural researcher, author and Associate Professor of Fine Arts at the ADMU. He finished his Doctorate at the Pacific School of Religion,Graduate Theological Union,Berkeley, California, USA, with his Dissertation on The Art of Protest and Liberation: Philippine Political Art 1966-1993
His Award- winning books are: Cinco De Noviembre, Mindanao: A Portrait, Ang Mahal na Pasion ni Gaspar Aquino de Belen, Casaysayan ng Pasyong Mahal
He was Associate Area editor for Volume 3 Architecture and writer for the Revised Edition of the CCP Encyclopedia of Art (CCP-EPA; Publication Date 2015).